Why NVK?

Located in Milan, Italy, in an historic building designed in 1912 by Italian architect Paolo Mezzanotte, set within the renowned Isola district, NVK Design is dedicated to planning, renovation and research across the fields of architecture, interior design, exhibition layout, and applied lighting. 

Established in 2010, the NVK Design studio develops integrated architectural and design projects for private as well as institutional clients, in residential, commercial, museum, and historic building settings. Making use of its high-profile professional network, the studio works with multi-specialist collaborators to realize a variety of site-specific and innovative design and planning solutions. 

Inspired by the international Sustainable Development Goals to promote a liveable world for future generations, Italian Dutch architect Natasha Calandrino Van Kleef formulated the Slowdesign Manifesto (2002), together with Italian physicist Gianni Fabri and Italian architects Marco Tronci and Laura Maria Vignati.

A deep respect for our natural world and healthy living practices are the driving forces behind NVK Design which also developed NVK Daydoll in 2010, an ethical fashion brand that produces the highest quality artisanal garments for women who value sustainable beauty and comfortable elegance. 

The NVK Daydoll Collection® implements the Slowdesign Manifesto, using ecologically viable and traceable production to create beautifully versatile clothing that is both long-wearing and stylish. This pioneering fashion label has been endorsed by the Italian Health Ministry's prestigious "Textile & Health Project", which independently certifies products and businesses aimed at protecting consumer health and guaranteeing the safety and transparency of textile-clothing products. 

Natasha Calandrino Van Kleef is also committed to supporting wider cultural and technological developments in ethical design. She is an expert adviser for the Culture and Environment Commission of the City of Milan, and also promotes new brands in fields related to wellness and sustainability. 


SLOWDESIGN MANIFESTO
  • Designing useful objects, therefore limiting the production of materials aimed at constructing ephemeral gadgets
  • Designing objects that promote an ecological behaviour, such as items and clothes that help keeping the warmth of the own body, creating a pleasant feeling and avoiding the waste of energy used for heating (Copertina da lettura - Reading Blanket, Divanosauro of Living Tribe, Yin and Yang)
  • Designing objects that last for long and will be inherited by future generations, or multifunctional (Porta, Silentbloom), so that the emissions of CO2 for their production are counterbalanced by a long life
  • Guaranteeing the traceability of the product, from raw material to final object, to be able to verify and control the emissions of polluting agents during the whole production process.
  • Favouring local raw material and local manpower, so to cut on pollution connected with transport
  • Favouring “poor” materials, that need less stages of processing and are generally more economically sustainable